Let’s all get behind Project EDWARD: Road Safety GB
Honor Byford, chair of Road Safety GB, has issued a call for road safety professionals to show their support for the first ‘European Day Without A Road Death’.
‘Project EDWARD’ has been developed by TISPOL working in partnership with the European Commission, politicians, policymakers and road safety partners including Road Safety GB.
EDWARD takes place on Wednesday 21 September 2016, with TISPOL hoping that all of its 30 member countries will participate.
In a message to Road Safety GB members, Honor Byford said: “TISPOL has begun a countdown to Project EDWARD and the website pledge page is now open for anyone to sign.
“Their target is that no one should die on the roads of Europe on 21 September but, of course, every day should be an EDWARD day.
“Project EDWARD is about setting a target of no road deaths; targets are vital in helping to consolidate the efforts of those who want to improve safety on Europe’s roads.
“We believe that by working together we can make a significant contribution towards further sizeable and sustained reductions in road death and serious injury.
“Please visit the project website, take a look at the videos and plan some activity around this excellent theme.
“In doing so you can help to highlight the excellent work undertaken by our profession to reduce the unnecessary toll of death and suffering experienced during every hour of every day.”
The pledge on the Project EDWARD website asks road users to promise to: ‘drive at speeds that are both legal and safe’, ‘pay particular attention when driving near schools’, ‘never drive after drinking alcohol or taking drugs/medicines, ‘always wear my seat belt’ and ‘not use my mobile phone while driving’.
Road Safety GB has published a list of ways that road safety professionals and others can support Project Edward, which includes:
- Sharing the pledge via social media feeds, asking others to sign the pledge, and using the #ProjectEdward hashtag on all posts.
- Downloading and using the Project Edward videos on websites, social media feeds and public screens in locations such as libraries, medical practices, bus stations and schools.
- Liaising with local media and using the event as an opportunity to showcase the work road safety teams carry out every day to reduce casualties on their own road networks.
- Holding an event, using Project Edward as a central theme, to highlight a speciﬁc local issue or initiative.