DfT launches new campaign to crack down on drug driving
The first national TV advertising campaign to tackle drug driving has been launched by Andrew Adonis, transport secretary, after new research showed that one in 10 young male drivers admit to driving after taking illegal drugs.
The £2.3m campaign highlights that the police can and will detect drug drivers - and that anyone convicted will face the same tough penalties as a drink driver. The first TV advert will be shown tonight before Coronation Street.
One in five drivers killed in road accidents may have an impairing drug in their system.
The police can spot the signs that someone is driving under the influence of drugs and - as the new campaign highlights - once a driver has been stopped their eyes will give them away because of the obvious and involuntary effects drugs have on the body. Anyone convicted of driving while unfit through drugs will get a minimum 12 months driving ban, a criminal record and a large fine.
Andrew Adonis said: "Some drivers who would never get behind the wheel after drinking still believe they can drive after taking drugs. We are determined to get the message through to this reckless minority that their behaviour is putting lives in danger.
"The penalties for drug driving are just the same as for drink driving because drug driving is just as dangerous. Drivers should be in no doubt that if you get behind the wheel while under the influence of drugs then the police can spot you, they can test you and you will face punishment."
Police forces across the country will be targeting drug drivers throughout the August music festival and holiday season. The new campaign also includes print, poster and on-line advertising as well as music festival and radio sponsorship.
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
The 2017 National Road Safety Conference
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
In the fast lane
For the Volvo Group, managing speed is one of the basics of traffic safety, but there’s more to it than just staying within the speed limits.
Mobile phone penalties double - but will it be an effective deterrent?
Edward Seaman, assistant editor of Road Safety News, reviews the change in legislation and its potential to influence behaviour.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
Highways England's vehicle checks campaign
Click here to subscribe for weekly news alert