New THINK! campaign seeks to cut casualties among urban cyclists
Cyclists in cities across the UK are being encouraged to ‘hang back’ from lorries as part of a new campaign by the THINK! team.
Launched today (26 September), the campaign is designed to raise awareness of safety issues among urban cyclists and help make the roads safer for those on two wheels.
The campaign has been developed on the back of statistics which show that during 2015, a fifth of crashes where cyclists were killed involved HGVs.
The campaign includes a film (featured) entitled ‘Things you shouldn’t get caught between’, and posters carrying the message: ‘Don’t get caught between a lorry and a left turn. Hang back’.
The DfT says a large proportion of deaths happen when a cyclist is at the front left of the truck, and almost a third of all crashes between cyclists and HGVs happen when the lorry is turning left.
Andrew Jones, road safety minister, said: “We are investing £300m over the next four years to help make Britain a cycling nation.
“Reducing the number of cyclists killed on our roads is a key priority. Since 2010 the number has decreased to its lowest level.
“This campaign will raise awareness among urban cyclists and help make our roads safer for those on two wheels.”
The campaign also targets HGV drivers through partnership activity with the Freight Transport Association (FTA) and includes tips for car drivers to raise awareness of cycle safety.
Christopher Snelling, FTA head of national and regional policy, said: “We need to make our busy urban roads as safe as possible for all users and it’s important that both HGV drivers and cyclists understand the risks created by sharing the limited road space and know what steps they can take to minimise them.
“This campaign highlights one of the key danger zones – the blind spot at the front left of a HGV. New design innovations such as transparent cab doors all have a part to play in improving safety in the long term but increased awareness can have immediate impact.”