THINK! launches new interactive Country Roads graphic
The THINK! team has launched an interactive 360 degree image of a crash as part of the latest phase of the autumn 2016 Country Roads campaign.
The image, which forms the social media element of the campaign, has been designed specifically for Facebook, with all features available for both desktop and mobile users.
The image is seen through the eyes of the driver and shows a car as it swerves to avoid a tractor on a bend, before ultimately crashing - tying in with the campaign’s key message ‘Brake before the bend, not on it’.
The image is designed to spread the campaign message across social media and extend its reach among young drivers aged 25-34 years.
THINK! is currently adapting the image so it can be used outside of Facebook, while maintaining its interactive nature.
Relaunched in October, the current Country Roads campaign aims to get drivers to anticipate hazards that may lie ahead and reduce their speed before they enter a bend.
Evaluation of the 2015 campaign shows that drivers within the 25-34 years age group did pick up this message and reduce their speed into bends.
59% of all road fatalities occur on country roads, and in 2015, 10,307 people were killed or seriously injured on country roads in Great Britain. The number of people killed on country roads is 10 times higher than on motorways.
The biggest contributory factor to killed or seriously injured casualties on rural roads is loss of control, which is frequently associated with inappropriate speed at bends.
A revised THINK! Country Roads toolkit is available for download from the members area on the Road Safety GB website. The toolkit includes background information, key campaign messages, advice for drivers using country roads, campaign materials and details of how road safety professionals can get involved in the campaign.
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
The 2017 National Road Safety Conference
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
In the fast lane
For the Volvo Group, managing speed is one of the basics of traffic safety, but there’s more to it than just staying within the speed limits.
Mobile phone penalties double - but will it be an effective deterrent?
Edward Seaman, assistant editor of Road Safety News, reviews the change in legislation and its potential to influence behaviour.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
Highways England's vehicle checks campaign
Click here to subscribe for weekly news alert