COW - the film designed to stop people txting and driving
A film produced by Gwent police and a local filmmaker has been viewed more than six million times on Youtube and other websites in the last month.
The film is about Cassie COWan – a nice girl from a nice Gwent valleys family – who kills four people on the road because she used her mobile and lost her concentration for a few seconds.
Gwent police worked with Brynmawr filmmaker Peter Watkins- Hughes on the production, which stars local drama students Jenny Davies as Cassie, and Amy Ingram and Laura Quantick as her friends, Emm and Jules. .
More than 300 teenagers from all over Wales were auditioned to take part in the film, nine police vehicles were involved and both the police and air ambulance helicopters featured. State of the art digital special effects were utilised to show what would happen inside the car during impact.
Lyn Samuel, school liaison coordinator for Gwent Police, said: “We worked closely with the production team including the University of Wales Newport, Tredegar Comprehensive School and local partners including the council and Probation Service. The result is a very impactive road safety educational tool to help reduce the number of collisions involving young drivers across Wales.”
Chief inspector John Pavett, from Gwent Police Roads Policing Unit, hopes the serious message in this film will hit home to viewers: “Making and receiving calls and texting whilst driving is still happening on roads all over the country. Seeing a scenario, like the one Cassie goes through, played out right before your eyes makes you realise how extremely dangerous it can be and what devastating consequences it can have."