TyreSafe campaign focuses on child safety
The UK’s leading tyre safety charity has launched a new awareness campaign aimed at those who drive with children on board.
Launched last week (16 Mar), TyreSafe’s ‘Home on Safe Tyres’ campaign highlights the importance of tyres in keeping drivers and their young passengers safe.
Using the message ‘Child care – Tyre care’, the campaign comprises posters, leaflets and an animation advising how drivers can carry out general tyre maintenance themselves. Alternatively, TyreSafe says drivers can ask a tyre professional to ensure air pressure, condition and tread depth are safe and legal.
A TyreSafe study of more than 340,000 tyres at the point of replacement, conducted in partnership with Highways England, suggests more than one in four vehicles may have ‘illegal or poorly maintained’ tyres.
TyreSafe also points to research which suggests that children spend three hours a week in the car with their parents, and around 96 hours per year with grandparents at the wheel.
Stuart Jackson, chairman of TyreSafe, said: “With child care responsibilities spread among different people, it’s important that everyone in that care network regularly makes sure their car’s tyres are safe.
“Car tyres are the only part of the car in contact with the road, which makes their maintenance essential for road safety. Whether you are a parent, grandparent or guardian, checking your tyres once a month is crucial for keeping yourself and your passengers safe.”
The campaign materials have been distributed across TyreSafe’s supporter network but further requests for the resources are welcome via email.
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