1000th 'plinther' keeps her Shiny Side Up
The 1000th person to do a stint on the fourth plinth in Trafalgar Square used her time to promote the Shiny Side Up biker safety campaign.
The ‘fourth plinth’ is sculptor Anthony Gormley’s latest project, in which he is randomly selecting a different person for one hour, every hour for 100 days to occupy the empty fourth plinth in Trafalgar Square.
Joey Brook, a personal injury lawyer and ardent sports bike enthusiast, had no doubts about her message. As a biker she is very familiar with signs placed on popular riding routes by the Shiny Side Up partnership to highlight crash hotspots.
The Shiny Side Up partnership comprises Nottinghamshire, Leicestershire and Derbyshire county councils. Nottingham, Leicester and Derby city councils, Nottingham police and the Highways Agency.
The campaign began in 2002 and two messages – ‘To Die For’ and ‘Think Bike’ - have been used extensively in the east Midlands and other participating counties. The Highways Agency has recently extended their use onto the trunk road network throughout England.
The campaign organisers say that monitoring of routes shows a decline in KSIs where the signs are used, and that annual biker surveys at BSB and WSB events at Donington Park show a ‘huge increase’ among riders of the purpose of the signs.
The ‘plinthers’ are streamed live online at: www.oneandother.co.uk
For more information contact contact Sheila Ormerod, campaign facilitator, on 01623 631 641 or go to: www.shinysideup.co.uk
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
The 2017 National Road Safety Conference
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
In the fast lane
For the Volvo Group, managing speed is one of the basics of traffic safety, but there’s more to it than just staying within the speed limits.
Mobile phone penalties double - but will it be an effective deterrent?
Edward Seaman, assistant editor of Road Safety News, reviews the change in legislation and its potential to influence behaviour.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
Highways England's vehicle checks campaign
Click here to subscribe for weekly news alert