THINK! 'Be Bright Be Seen' campaign: details unveiled
THINK! Will be promoting the 'Be Bright Be Seen' message to children and parents from Friday 23 October, prior to the clocks going back the following Sunday.
The campaign will run until the second week of December on television, in cinemas and on-line.
THINK! is also working with brand partnerships to promote Be Bright Be Seen via cinemas and retailers, and there is an opportunity for RSOs to get together with cinemas to promote the message.
If you would like to be involved in your area, more information, including a list of participating cinemas, can be found on the THINK! website, in the road safety professionals’ section, under 'publicity updates'.
Be Bright Be Seen (Tales of the Road) posters are available to order from the THINK! catalogue now.
New Be Bright Be Seen reflective key rings will be available from w/c 5 October on a 'first come, first served' basis (on-line orders only).
Road safety teams can also order new 'Tales of the Road' mobile exhibitions from w/c 5 October in the exhibition section in the road safety professionals’ section of the THINK! website.
FOOTNOTE: New 'Speed – Live with it' THINK! mobile exhibition graphics will be delivered to the campaign's contractors at the same time as the Tales of the Road graphics. These replace the current 'Slow Down' panels.