Campaign asks, 'Who will you take with you?'
Young people in Kent who drive too fast or ignore seat belt laws are being targeted in a campaign to shock them into realising the terrible consequences if they cause a crash.
Adverts, posters and leaflets carry close-up images of the faces of dead drivers and their passengers, accompanied by the questions, “Who will you take with you?” and “Who will you leave behind?”
Kent & Medway Safety Camera Partnership and Kent Highway Services Road Safety are behind the campaign. A series of face-to-face promotional events are planned for nightspots across eight towns in Kent and Medway.
Vicky Watkins, RSO, says: “By taking the campaign into pubs, bars and clubs on busy Friday nights we aim to capture the attention of young people. The images on our display panels will make people think about the dangers of speeding and the horrific consequences of crashes. We want young people to consider how they would feel if they caused a crash where someone else is killed, perhaps a friend or a relative.”
Click here for more details.
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
NRSC 2017 | Manchester | 14-15.11.17
Click here to watch the presentations
YDF 2018 | RAC Club, London | 25.4.18
For more info and to register to attend click here...
AROUND THE WEB
Could a hacker hijack your connected car?
BBC News looks at whether a rise in ‘over the air’ software updates means the risk of hacker hijack is also increasing.
History of road safety, The Highway Code and the driving test
Updated following changes to the practical driving test in December 2017, this DfT blog looks at the history of road safety, The Highway Code and the driving test.
THINK! ‘pink kittens’ mobile phone advert
Click here to subscribe for weekly news alert