'Live with it' campaign runs again
The THINK! speed campaign, ‘Live with it’, is running again 4-31 January 2010 inclusive.
The campaign was developed in 2008 and aired for the first time early in 2009. It aims to puncture the myth that ‘accidents only happen to someone else’, and convince drivers that the speeds that they perceive not to be dangerous are in reality putting themselves and others in danger.
The campaign will run on TV, radio and cinema; click here to view the TV commercial.
Click here to download the full campaign briefing note, or for more information contact THINK! team member Lauren Psyk.