Head rests used to convey safety message
Taxi drivers in Luton are being given head rest covers displaying the message ‘Belt Up For Life’ as part of a campaign to get their passengers to wear seat belts.
The initiative, developed by Luton’s road safety team, is the latest addition to the Bedfordshire & Luton Casualty Reduction Partnership's ‘Belt Up For life’ campaign toolbox.
While the majority of people tend to wear belts in their own cars, when it comes to travelling in a taxi many do not. It is hoped that by displaying this message in the taxi, passengers will be encouraged to wear their seat belt and consequently have a safer journey.
For more information contact Alan Collins on 01582 547233.