Hampshire launches mobile phone campaign
Hampshire’s road safety team has launched a campaign urging motorists not to use mobile phones.
Reminders of the dangers of texting or calling while driving will be aired on the county’s radio stations while posters will be displayed at hospitals, businesses and cinemas.
Hampshire County Council developed the 12-week campaign after it was revealed that the number of drivers caught using phones illegally has increased – despite tougher penalties.
A report by the Transport Research Laboratory showed 2.6% of drivers were using hand-held mobile phones in 2006. This fell in 2007 to 1.4% after the introduction of tougher penalties, but had increased to 2.8% by 2009.
The new radio adverts involve a call interrupted by a mother distressed about her daughter being in a collision caused by the distracted driver.
Ernest Sage, road safety manager, said: “The increase in drivers using mobiles is very worrying. Even careful drivers can be distracted by a phone call or text message and that split second lapse in concentration could result in a crash.
For more information contact Charlotte Tilling.
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
The 2017 National Road Safety Conference
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
In the fast lane
For the Volvo Group, managing speed is one of the basics of traffic safety, but there’s more to it than just staying within the speed limits.
Mobile phone penalties double - but will it be an effective deterrent?
Edward Seaman, assistant editor of Road Safety News, reviews the change in legislation and its potential to influence behaviour.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
Highways England's vehicle checks campaign
Click here to subscribe for weekly news alert