Hampshire launches mobile phone campaign
Hampshire’s road safety team has launched a campaign urging motorists not to use mobile phones.
Reminders of the dangers of texting or calling while driving will be aired on the county’s radio stations while posters will be displayed at hospitals, businesses and cinemas.
Hampshire County Council developed the 12-week campaign after it was revealed that the number of drivers caught using phones illegally has increased – despite tougher penalties.
A report by the Transport Research Laboratory showed 2.6% of drivers were using hand-held mobile phones in 2006. This fell in 2007 to 1.4% after the introduction of tougher penalties, but had increased to 2.8% by 2009.
The new radio adverts involve a call interrupted by a mother distressed about her daughter being in a collision caused by the distracted driver.
Ernest Sage, road safety manager, said: “The increase in drivers using mobiles is very worrying. Even careful drivers can be distracted by a phone call or text message and that split second lapse in concentration could result in a crash.
For more information contact Charlotte Tilling.
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
NRSC 2017 | Manchester | 14-15.11.17
Click here to watch the presentations
YDF 2018 | RAC Club, London | 25.4.18
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
Could a hacker hijack your connected car?
BBC News looks at whether a rise in ‘over the air’ software updates means the risk of hacker hijack is also increasing.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
THINK! ‘pink kittens’ mobile phone advert
Click here to subscribe for weekly news alert