Partnership launches 'myth-busting' campaign
The Kent & Medway Safety Camera Partnership has launched a publicity campaign to ‘dispel the myths’ that surround safety cameras.
The campaign reinforces the point that cameras are only used at sites where there is a KSI history, and that the partnership considers the most successful cameras to be those that don't generate tickets because no-one is breaking the speed limit.
The campaign includes A1 size posters/boards at fixed camera sites, bus stop posters in close proximity to camera sites, a PR campaign, mailshots and a 'share your views’ survey and competition.
Independent pre- and post- campaign surveys are being used to measure awareness of the messages, and any shift in public perception.
For more information contact Katherine Barrett or visit: www.kmscp.org.