Bike Week launches with new mission
Bike Week 2009 (13-21 June) has launched with a new mission - to challenge families to swap their four wheels for two and discover new places in their local community.
Inspired by the theme, 'Get more out of life: live local, get cycling', Bike Week's revamped website features a user-friendly event search facility to help people find specific events in their area.
Phillip Darnton, chairman of Cycling England, said: "Many families are looking for easy ways to get more out of life, particularly during these difficult financial times. Cycling brings families together and is a free way to discover new places and rides and have a lot of fun."
The new website includes an event organiser's guide, 'useful contacts' section and hints & tips pages to help organisers create and promote events from small community rides to large festivals.
For further information visit: www.bikeweek.org.uk, or call 0845 612 0661.
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