THINK! produces exhibitions to support 'Named Riders' campaign
New THINK! mobile exhibitions have been developed to support the new ‘Named Bikers’ campaign that was launched earlier this week.
‘Named Riders’ marks a new approach by THINK! after research showed drivers are more likely to notice motorcyclists on the roads if they personally know a biker.
The adverts put bikers at the centre of the new campaign to encourage drivers to see the person behind the helmet. The TV ads show bikers with flashing neon signs attached to their bikes. The signs show the rider's name and describe personality traits such as 'shy retiring type' or 'new dad'.
The exhibitions will be available for RSOs to order from 8 March. For more information contact Glyn Robinson at the DfT on 020 7944 4341.
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
NRSC 2017 | Manchester | 14-15.11.17
Click here to watch the presentations
YDF 2018 | RAC Club, London | 25.4.18
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
Could a hacker hijack your connected car?
BBC News looks at whether a rise in ‘over the air’ software updates means the risk of hacker hijack is also increasing.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
THINK! ‘pink kittens’ mobile phone advert
Click here to subscribe for weekly news alert