New campaign reinforces 20's Plenty message
A new campaign launched on 8 March to remind drivers in the West of Scotland of the benefits of driving at 20mph in residential areas.
The four-week campaign by the West of Scotland Road Safety Forum comprises a mix of media and community activities, including a 50-second radio commercial focusing on every parent’s nightmare – the knock at the door with the worst of bad news.
The 12 local authorities that make up the Forum have all introduced 20mph areas or limits into roads around schools and residential areas to protect pedestrians and cyclists.
The introduction of 20mph areas appears to have had a positive effect on pedestrian casualties in the West of Scotland. Between 2006 and 2009 there was one fatal pedestrian casualty in 20mph zones, but 58 pedestrian fatalities on 30mph roads. In the same period, there were 11 serious pedestrian casualties in 20mph zones, but on 30mph roads there were 872 serious pedestrian casualties.
Cllr Hendrie, chair of the Forum, said: “There is no question of the value of 20mph zones, but we still need to remind drivers of the huge difference in survival rates between accidents at 40mph and at 20mph.
“As well as the radio campaign we have lots of community involvement in this initiative through community councils, tenants and residents associations, and schools. We all benefit from 20mph zones – but vulnerable road users, especially our children, are the ones who will benefit the most.”
For more information visit: www.roadsafetywestscotland.com
Click here to listen to the radio commercial.