'Embrace Life' short listed for CIHT award
A film to encourage people to wear seats belts has been short listed for a CIHT road safety award.
‘Embrace Life’ was launched in January 2010 by the Sussex Safer Roads Partnership (SSRP).
Developed to tackle the number of people killed or seriously injured in Sussex through failing to wear their seat belts, the campaign has now had more than 5.2 million views globally.
The campaign features no blood, gore or shock tactics; instead it comprises strong, iconic imagery and a graceful score.
Embrace Life has been short listed for the Chartered Institute of Highways and Transport/Atkins Road Safety - Reducing All Casualties award, which will be announced on 16 June. The other contenders are a casualty reduction scheme on the A14 and a review of Norfolk’s rural road network.
Neil Hopkins, communications manager for the Sussex Safer Roads Partnership, said: “We wanted to create a campaign which offered viewers a different perspective on road safety, something which we hoped would engage people on an emotional level and create real behavioural change to reduce the number of people killed and seriously injured on our roads.”
Click here to see the film on YouTube.
Contact Neil Hopkins on 07739 437581 for more information.
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
The 2017 National Road Safety Conference
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
In the fast lane
For the Volvo Group, managing speed is one of the basics of traffic safety, but there’s more to it than just staying within the speed limits.
Mobile phone penalties double - but will it be an effective deterrent?
Edward Seaman, assistant editor of Road Safety News, reviews the change in legislation and its potential to influence behaviour.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
Highways England's vehicle checks campaign
Click here to subscribe for weekly news alert