'Embrace Life' short listed for international advertising award
'Embrace Life' is in the running for 'best digital and interactive campaign in the New York Festival International Advertising Awards.
Embrace Life - the seatbelt campaign created for the Sussex Safer Roads Partnership (SSRP) - has already been short listed for an award by the Chartered Institute of Highways and Transportation, and is now competing against campaigns from across the globe.
Judging for the awards is being carried out by advertising and design professionals from globally recognised agencies including OgilvyOne, Grey, TribalDDB and BBDO. The awards will be presented in Shanghai, 10-12 June 2010.
Click here to view the film through YouTube, or click here to view the film on its own website.