Biker campaign builds on DfT approach
A new motorcycle campaign has been launched in Yorkshire and the Humber to build on the DfT’s work earlier in the year to personalise riders.
West Yorkshire, Safer Roads Humber and Safer Roads South Yorkshire have worked together to produce the ‘Someone’s Son’ campaign, which is aimed at riders and other road users.
The campaign combines radio adverts and visual materials including hi viz tabards carrying slogans such as 'someone's son' 'someone's daughter', 'someone's grandad' or 'someone's best mate'. The tabards are designed to enable riders to become part of the campaign by re-enforcing the message in real time on the roads.
The campaign seeks to remind drivers to take an extra second to look out for two wheeled vehicles and to remind riders that the roads are different every time they ride.
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