AA stresses need to target safety campaigns at young drivers

14.06 | 17 June 2009 |

Road deaths are a far greater global ‘pandemic’ danger than swine flu but campaigns targeted at young drivers can make a difference, according to the AA president speaking at a road safety seminar in the House of Commons today.

Addressing a group of road safety advocates from eastern Europe and Africa, Edmund King, told delegates that "governments in all countries must combat the world’s fastest growing public health emergency. This is not the swine flu ‘pandemic’ but global road deaths. Targeting safety campaigns at young drivers and improving the road infrastructure will also help towards reducing death and injury on the roads."

The AA also joined Formula One World Champion Lewis Hamilton, the Make Roads Safe Campaign, the Institute for Public Policy Research (IPPR) and the Parliamentary Advisory Council for Transport Safety (PACTS) in a meeting to call for a Decade of Action on road safety in Westminster today. New Transport secretary, Lord Adonis, will also attend.

Click here to read the full AA news release.

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