Creative media students from Pembrokeshire have been praised for their ‘highly effective’ animations depicting the five main causes of road traffic collisions in Wales.
Students from Pembrokeshire College took part in a challenge, set by Pembrokeshire County Council’s road safety team, to create an animation highlighting one of the ‘Fatal 5’ – drink and drug driving, speeding, carelessness, seatbelt non-compliance and mobile phones.
The winning entry, titled ‘3 Seconds’, was developed by Simon Latham (featured above) and focussed on drink driving. The film highlights the delay in reaction times caused by drink-driving, suggesting that three seconds ‘might be the difference between life and death’.
Pierre Dizon and Megan Stanley were named runners up with ‘Don’t Do It’ and ‘The Story Of…’ respectively.
Pierre’s film also focuses on drink driving, while Megan’s animation showed what can happen when a driver takes their eyes off the road, even for a split second.
Pierre Dizon – Don’t do it
Megan Stanley – The Story Of
All three videos feature on Pembrokeshire County Council’s social media channels and will be used during upcoming campaigns.
Denys Bassett Jones, creative media course leader at Pembrokeshire College, said: “I am delighted with the results of this project.
“Live brief competitions are an important feature of the creative media programme at Pembrokeshire College and the students have produced some powerful and engaging videos.”