The London Road Safety Council is hosting a one-day interactive workshop next month as part of its efforts to improve the safety of motorcyclists in the Capital.
The London Road Safety Council says that while powered two wheelers (PTWs) offer ‘low cost mobility’ and can play a ‘key part’ in reducing congestion and improving air quality, riders are significantly over-represented in casualties statistics.
Figures from RoSPA show that riders of PTWs, per mile travelled, are around 38 times more likely to die in a road crash than car occupants.
The workshop takes place at the Brent Civic Centre on 30 January 2019 and is designed for anyone wanting to engage effectively in behavioural change work with PTW riders.
Devised by Transafe Network, the agenda explores:
- The differing nature of P2W safety issues in different areas
- Differing safety issues for different demographic segments
- How to identify which demographic you are working with
- How to successfully engage with your target audience
- How to measure the success of your intervention using outcomes rather than outputs
The course will be delivered by Saul Jeavons from Transafe Network, and Paddy Tyson, former campaigns manager at the Motorcycle Action Group.
The course fee is £150 plus VAT – for more information, or to book a place, contact the London Road Safety Council via email.