CAPT says ‘tea-time’ is the time of day when demand on parents’ time is at its highest, and when child road injuries peak.
The charity points out that there are more serious and fatal injuries to school-age pedestrians between 3pm and 7pm than at any other time – and this is the time of day when there are more cars on the road.
The Child Safety Week website will offer tips and advice about the risks, and how parents can make small changes to keep children safe, to ensure that “safety isn’t just another job on an already overwhelming list of things to do”.
CAPT is producing a range of free resources including a 32-page action pack to support planning and delivery, along with activity sheets, audio and video clips, quizzes and competitions. The pack will include ideas for engaging effectively with families and partner organisations, safety facts and tips, links to other resources and activities to make learning about safety fun.
The resources will be available for download from the Child Safety Week website, and road safety officers can register now to receive them.
Pam Prentice, campaign manager for the Child Accident Prevention Trust, said: “Child Safety Week 2015 offers road safety professionals an effective platform to engage with local families and agencies on this issue.
“It provides a focus to raise awareness of road accidents and how to prevent them, and an opportunity to galvanise local partnerships for prevention.”
CAPT says Child Safety Week also offers a practical way of forging or extending links with local partners including children’s centres, family support charities, schools, health visitors, hospitals, social housing and public health teams – many of whom will be planning activities for the Week.