A pedestrian safety campaign, developed by a multi-national company which supplies concrete and aggregates to construction sites, has been rolled out on its vehicles across the UK.
Devised by CEMEX, the pedestrian campaign was first launched at the start of 2018 and carries the message ‘Don’t chance it… Look out before you step out’. Previously CEMEX has produced a cyclist safety campaign.
CEMEX has produced a range of resources to inform pedestrians about how to stay safe around large goods vehicles, including leaflets, posters and video – all of which are available to download and use free of charge from the company’s website.
To mark the New Year, CEMEX has introduced 57 new DAF trucks to its fleet – all of which will carry the campaign’s safety message as they travel around the UK.
New for 2019, the campaign includes images of three different groups of vulnerable pedestrians – school children, the not-so-young and mums with babies and toddlers – in addition to the ‘generic pedestrian’ as previously featured in the campaign. CEMEX says the aim in 2019 is to target the message specifically at these three groups.
Dave Hart, supply chain director at CEMEX, said: “Our trucks are moving billboards and can help us save lives, in this case those of pedestrians. In total we have around 800 vehicles travelling approximately 39 million miles.
“It’s a great opportunity to use some of these vehicles to spread the message of ‘Don’t Chance it’; that is, don’t step out in front of or close to a large goods vehicle.”
It’s a shame CEMEX at the point of investing in a new fleet of lorries have not opted for the higher visibility cabs that would allow drivers to have better line of sight of pedestrians and cyclists close to the cab. Particularly if they are operating fleet in cities and built up areas. I understand it is not just the responsibility of the driver, but the poster campaign is a much less permanent solution to the problem, where as investment in fleet is a longer term prevention measure.
Andy Casson, London
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