Speeding has become ‘socially acceptable’ – TfL

09.23 | 21 October 2019 | | 2 comments


Transport for London has launched a ‘powerful’ new campaign to help tackle unsafe speed across the Capital.

The campaign, ‘Watch Your Speed’, is designed to generate understanding among drivers of the wider impact of speeding – including on their passengers.

It includes a TV advert, which illustrates how speeding is perceived through the perspective of friends and family members.

The campaign supports TfL’s wider work on reducing speed-related collisions across the Capital, including new 20mph speed limits to be introduced in central London early next year.

It has been launched on the back of a survey which suggests almost 30% of car passengers would feel uncomfortable asking a friend or family member to slow down.

The research, carried out by YouGov, also shows nearly two thirds (61%) of car passengers have felt uncomfortable with speed when driven by a friend or family member.

Stuart Reid, TfL’s director of Vision Zero, said: “People are seriously injured or die on our roads each day. It seems that driving at an unsafe speed has now sadly become socially acceptable and many people simply don’t think of it as a risk.

“Nobody gets behind the wheel intending to kill or harm someone but all too often, the way people choose to drive results in death or serious injury.

“This has devastating consequences for the victim, the driver and their families. I would urge drivers to slow down and also encourage people who feel uncomfortable with the speed they’re being driven at to speak up.”


Comments

Comment on this story

Leave a Reply

Your email address will not be published. Required fields are marked *

Report a reader comment

Order by Latest first | Oldest first | Highest rated | Lowest rated

    Rod, it’s from the quote provided for the article:

    Stuart Reid, TfL’s director of Vision Zero, said: “People are seriously injured or die on our roads each day. It seems that driving at an unsafe speed has now sadly become socially acceptable and many people simply don’t think of it as a risk.


    Matt Staton, Cambridgeshire
    Agree (0) | Disagree (0)
    0

    I cannot see where TfL say that speed has become “socially acceptable”. Can anyone enlighten me?

    Thanks


    Rod King, Lymm
    Agree (0) | Disagree (0)
    0

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close