THINK! launches summer drink drive campaign

11.27 | 29 May 2009 | | 3 comments

A new £1.5m THINK! campaign reminds motorists that a drink in the sun this summer could put them behind bars.

Jim Fitzpartick, road safety minister, said: "Drink driving is not just a problem at Christmas – each summer almost 200 people don’t make it home to their families because of drink driving.

"With warm weather and long summer evenings motorists might end up drinking when they hadn’t planned to, but that doesn’t mean we have to drive home.

"Be under no illusions, drink drivers are treated like any other criminal – they face giving blood and DNA samples and being locked in a police cell. They’ll also get a minimum 12 months driving ban, criminal record and large fine – and risk losing their job."

Click here to read the full DfT press release.

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    Not the most ‘grabbing’ poster I’ve seen. It will be interesting to see how the integrated campaign comes across.


    Neil Hopkins, Sussex Safer Roads Partnership
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    I think that as DD is recognised a major factor in collisions, it is disgusting that yet again THINK (DfT) have missed the opportunity to show the public the true consequences of a drink driver. As someone who uses the Irish adverts in college and adult presentations i know how it impacts on people.

    If you watch the Irish version of “What will it be” the impact on the audience is totally different from the DfT advert. It drives the point home it deals with every angle and more to the point it sticks in the mind, it is talked about in pubs, clubs, shops and the work place.

    Let’s stop missing the chance and tell the public as it is.


    Stuart Howarth Impact Road Safety Rochdale
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    These resources are not on the DFT pages, and the DFT site is still difficult to access


    Margaret Tester, Swindon Borough Council
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