Young drivers in Scotland are being encouraged to watch a new virtual reality video, designed to highlight the importance of driving at an ‘appropriate speed’.
The video, produced by FirstCar on behalf of Safety Cameras Scotland, has been filmed in 360° degrees to offer an immersive experience that ‘sets it apart’ from other road safety educational videos.
With a target audience of drivers aged 17-25 years, #SpeedCheck360 is being shared via social media – primarily YouTube, Facebook and Twitter.
The film opens with the presenter citing the Highway Code Rule 125 which states that drivers must drive at an appropriate speed.
The presenter then moves into the driver’s seat with the viewer effectively sat in the passenger seat.
The vehicle sets off on a journey along a variety of different roads with the driver explaining what the legal speed limit is for each road type, and then going on to suggest a considerably lower appropriate speed. He also explains how to calculate a safe stopping distance.
Safety Cameras Scotland says the key message is that the speed limit is not a target – it is the maximum speed drivers can travel at.