As we approach the midpoint of Ride to Work Week 2018, the organisers say 760 organisations and more than 2,000 riders are participating in the event.
Ride to Work Week (12-18 March) is the first of four events organised annually by Love to Ride UK – the others being Bike Week (9-18 June), Cycle September and Winter Wheelers.
Love to Ride says riding to work will ‘make you happier, healthier and wealthier’ and ‘sets you up for the day – you arrive at work energised, warmed up and ready to go’.
More people cycling also reduces congestion and pollution, which is estimated to contribute to 40,000 premature deaths annually in the UK.
To incentivise people to take part in Ride to Work Week, there are a number of prizes to be won every day – ranging from European city breaks to vouchers to spend at local independent businesses.
Everyone who logs a ride to work goes into a daily draw, with the winners announced on Twitter and Facebook at 3pm daily.
Those not sufficiently confident to ride to work on their own are encouraged to find a colleague to ride with them – and ‘seasoned commuters’ are urged to ‘spread the love’ by accompanying a colleague for their first ride.
The organisers say that among the 2,118 participants are 66 new riders. In total, participants are expected to cover 26,328 miles and complete 3,872 trips during the week.