Speaker Ian Edwards

Ian Edwards, Director, eDriving Solutions

Presentation: The new Behaviour Change Course – a taster session

 
Ian Edwards is a director of eDriving Solutions and one of the UK’s leading practitioners in developing coaching skills for driving instructors. He holds a Master of Science Degree in Social Research and Evaluation and a Diploma in Traffic Accident and Safety Management.
 
Over the past two years Ian has worked with the Road Safety GB Academy to develop and deliver a number of courses including the one-day Behavioural Change Course which will be the subject of this workshop.
 
Many road safety interventions are based around improving road user skills. However, there are other factors that must be considered such as social context, personality, and journey related issues that cause road users to fail to cope with their environment. What and how we teach in road safety is extremely important if we are to ensure we do not create unintended consequences with our road using public. 
 
The Behavioural Change Course explores how humans create their own realities based on experiences, how we make decisions, how we interpret messages, how we need to deal with conflicting multiple attitudes and how we are influenced by many other factors. 
 
The course is designed to give road safety practitioners an insight into the world of behavioural change models and techniques, and how interventions can be developed that will look at the underlying issues associated with risk-related behaviour, and ultimately collisions.