Dan Campsall, Communications Director, Road Safety Analysis
Presentation: Stigmatised & Scary; looking at behavioural change in adolescents
Dan Campsell is an experienced marketing and communications professional, who has oversight of Safer Roads campaigns, PR and marketing work; a portfolio of initiatives that embraces car seat safety, child pedestrian training, young drivers and motorcyclists.
With increased focus on how behavioural change techniques apply in the road safety context, this presentation will take a more detailed look at how schemes can draw on theories which have been applied elsewhere in the public health sphere.
Adolescent and young adult behaviour presents a variety of challenges to road safety professionals so how can we implement evidence based interventions that will work? The presentation will draw on evaluation work from a variety of high profile schemes including Safe Drive Stay Alive and Blazed & Wasted.