Speaker: Tim Lennon

Tim Lennon, Deputy Head of Campaigns, DfT

 Tim Lennon is responsible for leading the THINK! road safety campaigns delivered by the Department for Transport.

Tim has worked on government communication campaigns since 2008, including a role at the Home Office where he created one of the first government social media campaigns for the drugs advice service, FRANK.

Tim takes a keen interest in the fields of neuroscience, psychology and behavioural economics and how they can be applied to communications. He is also passionate about rigorously evaluating the effectiveness of THINK! campaigns and exploring new ways to better evaluate campaign outcomes.