Behavioural Change Course

Behavioural Change - one-day course

Course fees: £110 for RSGB Academy members & £170 for non-members (both plus VAT)

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Course booking terms, conditions and cancellation policy (PDF download)

Interested in hosting a Behavioural Change Course in your area?
Click here for more information or contact Sally Bartrum, Academy Administrator, on 01379 650112.


Behavioural change is key in making significant improvements to the way people use our roads, and in making significant reductions in road related incidents and injuries. 

It is estimated that around 95% of all road traffic collisions are due to road user error. These errors may be due to a range of issues including lack of experience, observational issues, distraction, the influence of others, or the influence of substances. Qualified drivers and riders are deemed to have the basic skills required to drive safely, as they have demonstrated their skills through a driving or riding test. Many hundreds and thousands of children are now trained in safer cycling and safer walking. So why are so many people involved in road related collisions that are down to human error? 

Many road safety interventions are based around improving road user skills. However, there are other factors that must be considered such as social context, personality, and journey related issues that cause road users to fail to cope with their environment.

What and how we teach in road safety is extremely important if we are to ensure we do not create unintended consequences with our road using public. This course explores how we as human beings create our own realities based on our experiences, how we make decisions, how we interpret messages, how we need to deal with conflicting multiple attitudes, how we are often in conflict with our own beliefs, and how we are influenced by many other factors. 

The course is designed to give road safety practitioners an insight into the world of behavioural change models and techniques, and how interventions can be developed that will look at the underlying issues associated with risk related  behaviour, and ultimately collisions.

Experienced as well as new road safety practitioners will benefit from this one-day course, which can be used as a pre-cursor to, or an extension of, the Road Safety Practitioner Foundation Course.

The one-day Behavioural Change course is assessment based and will soon be accredited by City and Guilds.


Course fees and dates

Please read our Terms and Conditions and Cancellation Policy before proceeding.

The fee for attendance is £110 (+ VAT) for Academy members and £170 (+VAT) for non-members.

The course will be held on the following date(s):

Friday 9 June 2017 (09.00 - 16.15)
Dyfed-Powys Police Headquarters, Carmarthen
This course is fully subscribed - no further availability

Thursday 13 July 2017
(09.00 - 16.15)
The Tomlinson Centre, Hackney, London
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Thursday 20 July 2017 (09.00 - 16.15)
Bournemouth, Dorset
This course is fully subscribed - no further availability

Wednesday 27 September 2017
(09.00 - 16.15)
Forest Row, East Sussex • Hosted by Gem Motoring Assist
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More information

For more information and/or to have a one to one discussion about the content of the course, please contact:

Ian Edwards T: 07891903749 or Alan Kennedy T: 07738946139

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