Drowsy Driver (November 2018)
The AA Charitable Trust and FIA Foundation have launched a new advert on the back of figures suggesting one in eight admit falling asleep while driving.
Highways England Space Invader ‘Tailgating’ campaign (September 2018)
Highways England has launched a new campaign on the back of figures showing one in eight road casualties are caused by people who drive too close to the vehicle in front.
‘Prepare for the unexpected’ campaign (July 2018)
Road Safety Scotland has launched an ‘immersive’ awareness campaign to encourage young drivers to slow down and give themselves time to anticipate hazards on country roads.
‘Breathtaking roads’ motorcycle campaign (July 2018)
Scotland’s most iconic motorcycle routes are playing a starring role in a new campaign that aims to reduce deaths on the country’s roads this summer.
British Horse Society Dead Slow 360 VR (June 2018)
The British Horse Society has launched a new virtual reality film to raise awareness of the safety issues horse riders face on Britain’s roads.
Can today’s cars drive themselves? (June 2018)
Thatcham Research has produced a new video which demonstrates what can happen when a driver becomes convinced that a vehicle is capable of driving autonomously.
THINK! child road safety campaign (May 2018)
The 2017 THINK! child road safety campaign is fronted by CITV star Sam Homewood and urges children to ‘stop, look, listen, think’ when crossing the road.
A new ‘Safer Journeys Anthem’, produced by THINK! as part of its 2018 child road safety campaign.
Young Driver Focus (April 2018)
Young Driver Focus 2018 took place at the RAC Club, Pall Mall, on 25 April.
THINK! – how to stop a mate drink-driving (March 2018)
This video, part of the latest THINK! campaign, is built on the premise of helping young men to tell their mate in a ‘fun, non-preachy’ way that drink driving isn’t cool.
DfT mobiles campaign (March 2018)
Scotland vulnerable road users campaign TV advert (February 2018)
This TV advert, which forms part of a vulnerable road user campaign, highlights the frequency with which motorists are apprehended for speeding on roads across Scotland.
Department for Infrastructure (NI) mobile phone campaign (February 2018)
Through a new video campaign, the Department for Infrastructure (DfI) is aiming to get across the message that using a phone while driving is ‘utterly shameful’ – and that the consequences of doing so ‘can destroy lives’.
THINK! festive drink-drive campaign (December 2017)
THINK!’s 2017 festive drink-drive video, produced in partnership with the LADbible social media and entertainment channel, showing a group of friends preventing their designated driver from drinking alcohol at the pub.
Warning: this video contains strong language.
‘Distressed’ – Highways England motorcycle campaign video (November 2017)
Highways England has produced a new tongue-in-cheek video, highlighting to young powered two wheeler riders the consequences of not wearing protective clothing.
THINK! ‘pink kittens’ mobile phone advert (October 2017)
The THINK! team has launched its latest campaign designed to deter young drivers from using their mobile phone at the wheel, which includes a film shot in the style of a music video.
2017 European Road Safety Summer School (August/September 2017)
A number of UK road safety professionals participated in the 2017 European Road Safety Summer School, which took place in Mechelen, Belgium.
Highways England’s vehicle safety checks campaign (April 2017)
Highways England has launched a new TV advertising campaign calling on motorists to check their vehicles, especially before embarking on long journeys.