Behavioural change
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Fringe presentation
Enabling large scale road assessment programs using mass telematics user behaviour data
Dr Sam Chapman, Chief Innovation Officer, Co-Founder and Director, The Floow
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How to make your campaigns more meaningful and memorable by applying Behavioural Insights
Facilitated by Nicola Wass, CEO, So-Mo-Co Ltd
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Fringe presentation
Changing motorcyclists’ behaviour: Designing and trialing new road markings to help riders approaching bends
Professor Alex Stedmon, Science Witness Ltd
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Fringe presentation
A Nudge in the Right Direction; Embedding Physical Nudges in some of the UK’s Most Dangerous Pedestrian Crossings
Tanya Fosdick, Head of Research, Agilysis & Nicola Wass, CEO, So-Mo-Co Ltd
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Fringe presentation
Carrot not stick: The role of rewards and nudge theory in improving driver safety
Dougie Watt, Operations Director, Carrot Insurance