In March 2021, the Shiny Side Up Partnership (SSUP) launched a new social media campaign to encourage both drivers and riders to ‘Know the Dangers’ faced by motorcyclists when using the roads.

The 3D Know the Dangers campaign comprises seven short films – and one longer film – which highlight the most common causes of collisions involving motorcyclists, including overtaking and filtering.

These films were shared - one a week - on the SSUP social media platforms, supported by paid advertising on Facebook. During this eight week run, the films received nearly 300,000 views.

Due to the success of the campaign, it was re-launched during the summer months - a time when more riders are typically on the road.

The re-run saw the total number of views reach nearly 700,000.

Versions of the films without the safety messages were also produced for educational and training purposes – along with a series of infographics. The creation of the resource and campaign was funded by the Road Safety Trust.

Heidi Duffy MBE, facilitator, Shiny Side Up Partnership