Lancashire County Council has scooped a national award for a communications campaign designed to drive home the message that obeying 20mph limits in the county’s residential areas could save lives.
‘Slower for a reason’ was named Campaign of the Year at the LGcomms Reputation Awards, which are designed to recognise how effective communication with residents can help councils to deliver better services.
Posters on billboards and bus shelters featured ‘hard-hitting’ images to highlight research showing that a person hit at 30mph is seven times more likely to die than a person hit at 20mph. Produced with advice from paramedics, a picture of a child’s face illustrates the difference in injuries likely to be sustained.
The campaign supports a three-year programme in Lancashire to roll-out 20mph speed limits on residential streets and outside schools, which is due to be completed this summer.
Lancashire County Council has introduced the 20mph programme to reduce the number of people killed and seriously injured on residential roads, which is historically higher in Lancashire than other areas of the country.
The council says that in the three pilot areas where 20mph limits were first introduced, 25 people were injured in 18 months compared with 137 in the preceding three years.
Contact Mike Warren on 01772 533537 for more information.