Allf, a life-size ‘spiky-haired dude’, is being used to encourage pupils across Buckinghamshire to walk, cycle or scoot to school.
Allf – the new mascot for Transport for Buckinghamshire’s school travel planning team – was named in a competition for the county’s junior road safety officers (JRSOs).
The JRSOs at Newton Longville Church of England Combined School came up with the winning name. They devised the slogan ‘Always Look and Listen First’ and then used the initial letters to create the name Allf.
Jim Stevens, Buckinghamshire’s head of transport, said: “Allf will help to promote sustainable travel in schools across the county and hopefully encourage more people to leave their cars behind while on the school run.”
For more information contact Abigail Nichols on 01296 387746.