The advertising agency Abbott Mead Vickers BBDO has been awarded the Department for Transport’s (DfT) creative advertising account, which includes the THINK! road safety brand, after a pitch through the Government Procurement Service (Campaignlive.co.uk).
AMV has worked on the THINK! campaign for nearly two decades alongside Publicis Groupe’s Leo Burnett. AMV beat other agencies on the Government’s creative roster to win the business and will now cover the entire account in a two-year contract. Leo Burnett was not able to take part as it was not placed on the new Government roster earlier this year.
AMV was responsible for creating the THINK! brand and has worked on campaigns covering mobile phone use while driving, motorbike safety and the 2009 "kill your speed" ad featuring a driver haunted by the image of a dead child he has killed while speeding.
Leo Burnett worked on child and teen road safety as well as drug and drink driving, including the recent "pub loo shocker" viral campaign which has clocked up more than eight million YouTube views.
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