The annual For my girlfriend (FMG) young driver campaign will peak towards the end of this week with a string of events around the country.
24 road safety teams are participating in the 2009 FMG campaign, which targets young couples by reminding them that more young girls aged 17-19 years die as passengers than as drivers. Resources include a viral film, radio ad, Valentine card, flyer and poster.
In Windsor and Maidenhead bluetooth technology will be used to broadcast the viral film in areas populated by young people including cinemas, leisure centres, shopping centres and sixth forms. The road safety team will also use Valentine themed resources (balloons, teddies, lollies, sweets etc) to spread the safer driving message.
Peterborough’s road safety team will stage a crash reconstruction at Peterborough Regional College on 13 February, in partnership with the fire service, paramedics and Cambridgeshire Constabulary. The team will also distribute memory sticks with the campaign film to students, along with Valentine cards.
The road safety team from Wokingham Borough Council will be in the market place at Wokingham with the local fire crew handing out cards and talking to people during the afternoon of 11 February and again on 12 February.
In South Gloucestershire, 12 schools and colleges will take part in the campaign this year. Five secondary schools are hosting a re-enactment in which South Gloucestershire’s RSOs have teamed up with Avon Fire and Rescue and Avon and Somerset Police to show the terrible consequences of a crash.