A Dutch-based company has developed an app which incentivises drivers with rewards for not using their mobile phone while at the wheel.
SafeDrive, which has nearly 100,000 users globally, uses a ‘complex and proprietary algorithm’ to give points to the driver – as long as they aren’t using their device when the vehicle is travelling faster than 6mph.
Once a driver exceeds 6mph, the app launches a ‘Release’ button on the screen, effectively locking the phone. Pressing the release button while driving wipes out the points earned during that journey.
The points can be exchanged for discounted products and services that companies are offering in the ‘SafeDrive Marketplace’. The offers in the Marketplace vary from country to country.
By awarding drivers points, SafeDrive hopes the app can act as an incentive to drive responsibly and in turn, improve road safety.
The app was the subject of a BBC News feature on 14 February, in which the creator of the product, Tudor Cobalas, explained the story behind the product.
Mr Cobalas talks about his near-death experience while texting at the wheel – an event that inspired him to turn the smartphone from ‘a weapon of mass distraction into a tool for safer driving’.
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