The annual Tyre Safety Month has been launched with a plea for motorists to check their tyres at least once a month and before long journeys.
Statistics show each year an average of 170 motorists are killed or seriously injured due to incidents caused by tyre-related defects.
However, a survey suggests one-in-five drivers have never checked their tyres’ tread – a figure which rises to one-in-three among younger drivers.
Tyre Safety Month, organised by TyreSafe, aims to educate drivers on the importance and benefits of tyre safety.
It encourages drivers to check air pressure, condition and tyre tread at least once a month and before long journeys – highlighting the ‘memory-jogging’ acronym ACT.
Throughout the month, a series of ‘helpful, fun and informative’ animations, based around well-known film titles, will be shared on social media – with titles like ‘The Good, the Bad and the Underinflated’, ‘Done in 60 Seconds’ and ‘Judge Tread’.
Stuart Jackson, chair of TyreSafe, said: “The importance of tyre safety is often overlooked but the risks are real, so Tyre Safety Month is the ideal time for motorists to get into the habit of checking their tyres at least once a month and before long journeys.
“In addition to safety, with money likely to become increasingly tighter for many in 2021, properly maintaining tyres will help keep motoring costs down. Tyre maintenance has never been more important, so ask yourself, are your tyres ready for ACTion?”