‘Be Bright’ campaign attracts the media

10.31 | 4 December 2009 |

Road Safety GB’s ‘Be Bright Be Seen’ campaign, which was successfully launched across the UK last month, has resulted in a raft of media coverage.

‘Be Bright Be Seen’, the first national campaign delivered by Road Safety GB, has been covered by 30 different media outlets including regional newspaper articles in Portsmouth, Cambridge, Bristol, Sheffield, Lancashire and Sunderland.

In addition, James Gibson, press officer, has subsequently appeared on BBC Radio 5 Live and LBC Radio in London.

James said: “Since we rebranded as Road Safety GB in April, we have worked to increase our national profile and the response to Be Bright Be Seen has been very encouraging. 

“This is the first time we have led on a national campaign and we look forward to more of the same in 2010.”

The campaign encourages children to wear bright, reflective clothing, especially for walks to and from school, and calls for adults and drivers to be more aware during the dark winter months. The Great Britain Road Casualty 2008 figures show that more than twice the number of child pedestrians were killed on the nation’s roads in November compared with October and December, while there is a 10% increase in the overall number of pedestrian fatalities. 

The campaign poster features three pairs of children walking on a pavement alongside a road – in each case one child is wearing hi-visibility clothing while the other is not. The headline says: ‘SEE the difference it makes’.

Campaign resources are available for Road Safety GB members to download free of charge from the members’ section of this website. For more information about the resources contact Jo Lazar on 01379 650112.


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