The graduate entrepreneur behind the ‘Blaze’ bike light has surpassed her funding goal and last week (16 January) appeared on the BBC’s The One Show to exhibit the product.
Emily Brooke’s invention – a handlebar mounted bike light that projects a laser image of a cyclist on to the road ahead – attempts to reduce collisions involving bicycles by giving an early warning to drivers and pedestrians of a cyclist’s presence.
DfT figures show that 79% of cyclists killed in 2011 were travelling straight ahead when a vehicle manoeuvred into them. By forewarning motorists of a cyclist’s presence it is hoped that Blaze can combat this problem.
Blaze more than doubled its funding goal of £25,000 on ‘crowd-funding’ site Kickstarter. Ms Brooke had the idea while studying at Brighton University and has worked with road safety experts, a bus company and driving psychologists to develop it.
On The One Show, Ms Brooke appeared in a segment dedicated to young inventors. She impressed the show’s presenters and guests with her invention and revealed that she is currently in talks with many big retailers.
Click here to visit the Blaze website for more information.