Buckinghamshire road safety team’s ‘Be a Better Biker’ scheme has received a commendation from the Prince Michael Awards’ scheme for its contribution to improving the safety of bikers.
Be a Better Biker was developed to address the disproportionate number of crashes involving powered two wheelers on Buckinghamshire’s roads. In 2003, 13 bikers died on the county’s roads.
The road safety team conducted in-depth research and ran focus groups with bikers in order to find out what they thought might work. The research revealed that males aged 30 years or above and riding high-powered sports bikers were most at risk. The focus groups revealed that while many riders admitted they needed more training, they did not want to be seen to be asking for it.
To combat this, Be a Better Biker was branded as an assessment of a biker’s skills. Since the scheme began in 2004, almost 500 bikers have signed up to improve their riding skills; from thinking and planning through to applying advanced riding techniques.
The fact that local motorcyclists, dealers, training schools and the motorcycle industry have been fully involved in the campaign from the outset has been identified as an important reason for its on-going success in helping to halve the number of motorcyclists injured on the county’s roads.
For more information contact Nigel Spencer, from Buckinghamshire County Council, on 01296 383431.