Brake has published new guidance to help practitioners and campaigners develop practical approaches to road safety and sustainable travel interventions.
Published last week ahead of the UN Road Safety Week (8-14 May), the free report, ‘Inspire, Inform, Engage’, looks at current research and evidence from academics in the fields of transport psychology and health education. It is intended to help practitioners set ‘realistic outcome goals’, and monitor and evaluate against those goals.
The report discusses the ‘legitimacy of education and communication as a means to raise awareness of, and inspire action for, road safety issues’, but also examines evidence which suggests that long-term attitudinal and behavioural change is difficult to achieve and measure as a result of a single intervention.
Mary Williams, Brake’s chief executive says: “Traditional road safety education and communication has focused on attitudinal and behavioural change, which current research shows is difficult to achieve quickly or through one initiative – it often requires a combination of things including enforcement and repetition of messaging over long periods of time.
“This doesn’t mean that road safety and sustainable travel education should be abandoned though; it has a key role to play in informing people about the issues, deepening their knowledge and inspiring action to help save lives, including for example campaigning in communities for measures that slow down traffic.
“This free report is valuable for a range of practitioners and campaigners and I encourage anyone who works in the field, or has an interest in this topic, to access it.”