Brake unveils theme for 2014 Road Safety Week

12.00 | 25 March 2014 |

Brake has announced that the theme for its 2014 Road Safety Week (17-23 November) is ‘Look out for each other’.

Brake is encouraging road safety professionals to go to the event website to register for a free e-action pack (which will be emailed out from September) with downloadable posters and other materials.

Road Safety Week is now in its 18th year and Brake says that last year “hundreds of local authority road safety professionals” got involved in the event.

The 2014 theme, ‘Look out for each other’, is designed to raise awareness of the ways “everyone can help protect one another on roads, especially the most vulnerable”.

Brake will use the event to call on drivers to protect children and adults on foot and bike by slowing down to 20mph in community areas, and to look twice and “take it slow” at junctions and bends.

Julie Townsend, Brake deputy chief executive, says: “We’re urging road safety professionals to again play a critical role in making Road Safety Week the high-impact event it has become in recent years.

“The Week involves hundreds of practitioners around the UK each year, often joining forces to deliver powerful and engaging events and activities, raising life-saving road safety awareness.

“It also provides a great opportunity for boosting involvement in year-round road safety programmes, or launching new campaigns.

“Our 2014 theme is calling on everyone to be considerate of each other on roads, but is especially appealing to drivers to slow down and look out for people on foot and bike. It’s an issue that affects everyone, and links with health and sustainability agendas.”


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