‘No need to speed’ has been announced as the theme for this year’s UK Road Safety Week, which takes place between 16-22 November.
Established by Brake more than 20 years ago, Road Safety Week seeks to raise public awareness of road safety issues, and is intended to act as ‘the driver for positive change on UK roads’.
The theme for 2020 will encourage everyone to learn ‘the what, the why, and the where’ of speed. It will also highlight that whether a person is walking to school, cycling to town or driving to work, the speed of traffic matters to their safety.
The theme has been selected on the back of a survey which suggests only a quarter of people believe that vehicles travel at a safe speed on the street where they live.
Six in ten respondents feel that the speed of traffic on their street negatively affects their wellbeing, while two-thirds identify motorised traffic as the biggest threat to their health and safety on their street.
Joshua Harris, director of campaigns for Brake, the road safety charity, said: “Road Safety Week provides a unique opportunity, every year, to focus attention on how the safety of our roads impacts all our daily lives.
“Speed plays a part in every crash and just 1mph can mean the difference between life and death on the roads.
“This Road Safety Week we want to help everyone understand why speed matters and to join together to say there is ‘No need to speed’ on our roads.”
To participate in Road Safety Week, people are invited to register for a free action pack via the event website.