Campaign highlights summer drink drive dangers

The latest phase of the Morning After campaign warns drivers that drink driving is a year-round issue – and that there are more drink drive casualties in the summer months than during the winter period.

The ‘Morning After’ drink drive campaign has been running for several years and provides information about how long it takes for alcohol to pass through the body.

The latest phase of the campaign, ‘Summer social’, uses the latest available DfT stats to highlight that there are more casualties each year in August than in December.

The campaign uses the statistics to remind people of the danger of being inadvertently over the drink drive limit the ‘morning after’ a summer social event, such as a BBQ, garden party, wedding or other gathering with family or friends.

Campaign resources include posters, beer mats, flyers and a ‘pull-up’ display. Campaign artwork can be provided in several other formats for those wanting to book other media, including bus backs and 48-sheet posters. Prices start from £350 plus VAT.

For more information contact David Frost, Morning After campaign manager, on 0745 041 5291, or visit: www.morning-after.org.uk