Drivers who record or stream videos while behind the wheel are the target of a one-day campaign taking place today (3 April).
Don’t Stream and Drive Day is an online campaign, founded in 2016 by Sgt Neil Dewson-Smyth to highlight the dangers of all mobile phone use at the wheel, and in particular recording and sharing video footage while driving.
Running with the strapline ‘distracted driving kills’, the campaign was conceived to consolidate the year-round efforts of police forces and road safety stakeholders to deal with issues relating to mobile phone use by drivers.
The 2018 day will once again be underpinned by a Thunderclap campaign – a crowdspeaking platform that broadcasts a specific message onto social media.
The Thunderclap message, which will be published at 4pm, reads: “I’m supporting #DontStreamAndDrive Day and helping to make our roads safer for everyone.”
To date, the 2018 Thunderclap has 645 supporters – including the Road Safety GB Twitter feed – equating to a social reach of 8,123,509 users.
The total eclipses 2017 – when 3,817,916 social media users received the message.
Other 2018 supporters include Essex Police, Lancashire Police, Cambridgeshire Fire and Rescue Service, Brake, GEM Motoring Assist and the DVSA.
Click here to support the Thunderclap campaign from your social media account(s).