Case studies required for Good Egg Guide campaign

13.42 | 23 August 2010 |

Road Safety GB is looking for case studies to be used as part of its first national campaign, the award-winning Good Egg Guide, which will launch in September.

The Good Egg Guide campaign will educate parents and guardians about the importance of properly fitted in-car child safety seats. The campaign will comprise a series of car seat clinics held across the country, accompanied by an advertising campaign, booklet and website.

Max Howard at SKV Communications, says: "We are looking for case-studies which show the importance of child car seats – examples of situations where a seat has saved a child from injury or death, and conversely where a child was injured through not using a correctly fitted seat.

"We are also looking for road safety officers who are willing to speak to their regional press about the campaign."

Anyone with a potential case study, and anyone interested in acting as a regional spokesperson, should contact Max Howard on 0161 838 7770.


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